Today we bring you the second in a series of four special guest articles from Troy White… if you missed Part 1, catch up here.

You’ll also find commentary from us interspersed throughout.

So, Troy… let’s have the next 14 lessons on how to invest time wisely, earn more money, and build a sustainable business that can last for decades!

15 – Think of your offering your prospects see.

What can you do to educate your prospects to the extreme that they know everything there is to know about what you do? If you are an expert (which you need to be) in your business – how can you show your clients how they too can be experts – before they purchase?

16 – What is your “magnificent obsession”?

You must have a passion so deep that everyone who you talk to understands what you stand for and what you want to accomplish. When you build your obsession and ingrain it into your soul – nobody will be able to derail you from obtaining your goal – no matter how negative they are.

As we told a subscriber yesterday, who instantly accused us of “neurosis and cynicism,” instead of  spending the time to understand our quest for having people engage in No-BS realism, when it comes to spiritual-growth and LOA marketing:

“Statues aren’t erected for people who play it safe, care what others think, nor people who who have such a thin-skin that when they come across material that “stings,” they run.

You can SEE what we write and talk about as “helpful” or “unhelpful” — you control the reaction either way. Because our research, writing, and investigative-journalist style of interviewing doesn’t pander or cater to a “group consensus,” we KNOW that, without question, every day we’re going to either unknowingly enlighten someone or offend someone. It’s part of the game for anybody who steps outside their own little world and starts to question how how things “should” be and expand their perceptions about what’s possible.“

As we write this, we often think of what Robert Ringer says: “To people with a herd mentality, acceptance is more important than money, dignity, or purpose. Which is unfortunate, because success and the desire for acceptance are mutually exclusive objectives...”

17 – A 30 second personal drill you must do.

Ask yourself… am I having fun? What could you do to enjoy your life more? How big or small of a company do you want to run (2 people or 200 to manage)? What would happen to your business if you decided to take a month off?

Once you have these answers you now understand areas you MUST start working on immediately.

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18 – Your customers are marketing geniuses… they know exactly what they want and it is your job to find that out.

Find ways to phone, e-mail, fax or talk to them about their needs, wants, desires, passions, concerns etc. When you know what type of a company they want to deal with… you have your ticket to fortunes. People deal with you because they want you to change their life… do you deliver on their wants?

19 – Always follow your gut feelings, intuition and instincts – they will lead you in the right direction.

If you do not know how to tap into these resources or want to build on them to strengthen them – learn how. There are a multitude of resources out there that show you step by step how to build on them.

One of the best — and lowest-cost — resources on building your intuition that we can think of is the digital-and-physical package we recently created, the Intuition CD-MP3 set.

It features two powerful interviews with mentors that not only teach this stuff — and teach it well — but are very intuitive themselves, too.

This package is only available for a limited time, so be sure to check it out today!

20 – What would you do differently in your business if it was treated like a movie theater?

Admission is charged at the door and word travels quickly if it is a box office hit or a box office flop? How would your movie be received?

21 – Referrals can be one of the most important tools you can use to exponentially grow your business.

There are hundreds of ways to generate referrals. Do you use any of them now? How could you reward people to refer others to your business? If you have not done your job on making your clients happy – you cannot ask for a referral. Are you comfortable asking?

Some of the tools available to generate referrals; pay them per lead, ask your competition, bribe people in a fun way, ask your vendors, automate the referral process, donate to charity, be outrageous, put on an event, publicity, conference calls, family and friend programs and there are many many more. The key is to start writing down ideas on what works for you.

Then start doing it.

We do referral marketing in our business, and it’s one of our most effective ways to get new prospects and customers.

In fact, you can profit from this too!

The way we reward our customers for bringing us referrals is by giving them generous commissions.

So if our products have helped you, and you would like to let other people know about it and earn money for sharing your enthusiasm… just apply for our affiliate program at LWLMedia.com.

22 – Think about the lifetime value of your clients.

Maybe your front-end sale is $40 but how many times will they buy in a month, a year, a lifetime? Add the numbers up – what is one client worth to you in a lifetime? How much do you spend to obtain 1 new client? Do you see the difference here? Most people spend under $10 to obtain one new client and yet the lifetime value of that client is $1,000.

Do you see the problem? For every $10 you invest you receive $1,000. How many $10 bills will you now invest in client acquisition?

23 – Ask – “who else does business with my ideal client?”

Now go talk to those people – competitors or not. Explain your mission in life and the goal of your business. Find out how their business is doing and if they are looking for new ways to generate business. Start finding ways to deal with everyone that your clients buy from.

24 – What can you say to your clients or prospects to make them ask, “huh, what did you just say?”

Make your statements so outrageous that they ask you to prove it. And then prove it.

NOTE — there’s a reason we interview teachers who have obvious diametrically-opposed beliefs, teaching styles, and life philosophies.

Simply, to help you EXPAND yours. The only way that is going to happen is by sitting down and listening to somebody who makes you uncomfortable or who you’d naturally shy away from.

Yes, one week we’ll interview a teacher who has a book called: “People Are Idiots, And I Can Prove It” (Larry Winget) and the next we’ll interview a teacher who has a book called: “Your Heart’s Desires” (Sonia Choquette).

It this done for us to be intentionally outrageous? No! But only for you to grasp onto things, from THEM (not us), that you typically wouldn’t HEAR unless somebody, like us, cajoled you into doing it in the first place. We’re here to pass on their outrageousness, not ours.

Upcoming Webcast: “How To Think Big and Live a Soul-Driven Life.”

25 – If you are in a retail business – do not sell the products.

Sell the experience of your store.

This is the biggest reason retail business go out of businesses so quickly – they are there to discount products – and that is it.

26 – Set the buying criteria for your prospects.

Once they have seen your offering – they have to reevaluate how they decide who to buy from because you made them realize – you are the only one that provides an experience as high quality as you do.

27 – Plan your long-term strategies before you plan your tactics.

Strategy shows where you plan on going, who you want to be, and what types of clients you want as your friends. Tactics show how to get all of your strategy accomplished.

28 – Use risk reversal in your offer.

Make it so your clients come out so far ahead by dealing with you they would be stupid not to. Even if they decide that your product is not for them and they return it – they still come out of the deal with the refund and many bonuses that they never had before dealing with you.

For some very unique marketing strategies — no nonsense hands-on strategies that our friend Marlon Sanders uses to grow his business every day — download his FREE e-book here.

Most importantly – TAKE ACTION TODAY.

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Troy White has been involved in selling and direct marketing for almost 20 years.  His works span involvement with some of the biggest names in marketing around the world, as well as effectively helping hundreds of small businesses through his advice and products.

Success for clients is driven by Troy’s ability to clearly articulate complex messages and capabilities into business tactics that work — measured by the actual results they produce.

Despite Troy’s amazing success in the marketing field he remains very accessible and approachable.  His monthly articles are a source of inspiration to over 7,000 people, and tens of thousands read his blogs and postings weekly.

Troy lives in Calgary with his wife and twin daughters. During his off time, you will find Troy relaxing with a good book (a marketing one) in hand.

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[ Editor’s  Note ] — We hope you’ve enjoyed the first half of this series of invaluable tools to build your business on a budget! Be sure to come back in a few days for the next 14 in the series.

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Living a Life Without Limits,

(( Life Design Consultants,
Agents of Higher Learning &
Catalysts For Change  ))

Filed under: Business Development